SM Entertainment might not have liked the song 100%, otherwise I don't see any reason for them to scratch it and go with "Gee". This song would have demanded a more edgier look and maybe that was the problem. Let's face it, this girls try but the last thing they are is edgy. Brown Eyed Girl's are edgy, 2ne1 are edgy hell even 4minute is edgier.
Overall, this has been the right decision to go for "Gee", it's clearly catchier and the cute image was finally what made them successful. "Boomerang" is an okay song, nothing special and in my opinion forgettable.
Take a listen:
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